HONG Wonseok chauffeur service project-JOYOUS EXPERIENCE, SOCAR
Hong wonseok
Project 2- F1963

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Hong wonseok, <HONG Wonseok chauffeur service project-JOYOUS EXPERIENCE, SOCAR>, video performance, 2016

Hong wonseok
HONG Wonseok chauffeur service project-JOYOUS EXPERIENCE, SOCAR

Hong Wonseok¡¯s <HONG Wonseok chauffeur service project-JOYOUS EXPERIENCE, SOCAR>(2016) is a performance work made up of several projects. It consists of Project 1, which deals with Korea-China-Japan¡¯s indigenous and autonomous avant-garde in the 70¡¯s and 80¡¯s, and Project 2, which deals with Busan Museum of Art and global biennales since the 90¡¯s. Participating artists, curators, citizens move between the two exhibition halls including KISWIRE Suyeong factory via taxi and exchange questions and answers regarding matters related to Korea and the world, life and culture, commercial potential and countries. The artist hopes his work serves as an uncomfortable and painful venue in which the inefficiency of market, irrationality of humans, fundamental vulnerabilities of art subjugated to markets and institutions and so forth can be reflected upon. Hong Wonseok¡¯s<Substitute Driving Project>(2016)is a microcosm of the theme of this Biennale, ¡®Hybridizing Earth Discussing Multitude¡¯.
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